KELLOGG'S & ALGORITHM
2020/2021

- Physical collages

- Publication design

- Digital manipulation

Kellogg’s & Algorithm is a personal investigation of typography, branding and consumerism. The aim of this project is to juxtaposition recognisable forms with concepts such as technology, psychological behaviour and awareness of contemporary society. The physical collages were also passed through an algorithm that attempts to calculate the image in to data ultimately producing colour categories therefore developing a new narrative which lead to the interest of algorithms, systems and data.

Selected responses can be seen below.

Andrei Damian: Algorithm - Front Cover
Andrei Damian: Algorithm - Pages 07 & 08
Andrei Damian: Kellogg's & Algorithm
Andrei Damian: Kellogg's & Algorithm
Andrei Damian: Kellogg's & Algorithm
Andrei Damian: Kellogg's & Algorithm